If you want your target market to find you, one of the best option is to create a Facebook page for your company. However, how can you be sure that it will work for your company?
Here are some steps that you need to take or review, if you already have a Facebook page, to ensure that you will reap the benefits from this social media platform.
Step 1 Fill In All the Details
The more detailed your Facebook page is, the more customers would want to interact with you. You want to show them who you are as a company. That includes your business information and logo.
To start, after setting up your company name and other necessary details, Facebook will ask you to add two main images – your profile picture and your cover photo.
Your profile picture should be your company logo or emblem. As for the cover photo, it could be a photo of the inside of your store or your team. It’s a great way for the customers to have an image of your company in their head compared to just talking to a faceless representative.
The next part is to fill out the “About” section. It’s one of the first places that a customer would go to if they want to know more about you and how to contact you.
In this section, you’ll be able to add your website, contact details, a story about your company and a map to your location. Make sure you fill these out as the more detailed your About page, the better. You may also add your team members, awards and any other worthwhile information about your business.
With your business page, you can post status updates about your company, events, photos or videos. You will also have a Facebook Messenger solely for the use of your business. It’s a great feature for you to interact and be more available to your customers. But if you’re not available, it will tell the customer how long they should wait for you to respond.
Facebook also has a “Review” page for your customers to leave a comment or recommendation about their experience with you. Whether they leave a good or bad review, a good practice would be to respond to it. This will show prospects that you respect your customers and that you’re always aiming to provide them with the best service.
Lastly, Facebook page has an action button feature. You can set it up for your visitors to immediately call you or send you an email. You can also use it to send them to a sign-up page or for them to see what you offer. In other words, whatever you want them to do immediately, set your button to do just that.
Familiarise yourself with your whole Facebook page to know how you use it effectively for the success of your business.
Step 2 Setting Up Your Facebook Ads
Setting up your Facebook Ads is easy as Facebook will give you a step-by-step process depending on the goal of your ads. You can choose whether you want your ads to give your business awareness, consideration or conversion.
Keep in mind that a “boosted” or “promoted” posts are different from running ads. When you “boost” a post, it will only make that post more visible to your target audience. However, ads from your company will show up in different places on Facebook. Ads doesn’t really bring your audience back to your Facebook page, but it could lead your audience to a landing page or a page on your website.
It’s important to track your ads and see if it’s working or not. Letting your ad run even if there’s no conversion would only be just a waste of time and money. Try running two ads at the same time and see which one performs better. This will eventually lead you to develop a strategy on what kind of ads to run on a specific period of time.
Step 3 Make Use of Facebook Insights
Facebook has a feature called “Insights”. From here, you’ll have an overview as to what ads are running, how many page views or page likes have reached on a specific time and all the other information related to your Facebook page.
Knowledge is power. Knowing how you’re doing so far helps you decide on what to do to reach your ultimate goal for your Facebook page which is, most of the time, to get more customers.
Don’t Have the Time?
Having social media work for you won’t happen overnight. The key is consistency. You have to consistently posts on your page and consistently evaluate your actions. If you think you don’t have enough time to do this, contact us at EdentityPro and see how we can help you with just that.